Behalf (2024)
Behalf is an application that matches Help-Seekers who want to negotiate their medical bills in the United States and Help-Givers who negotiate instead and earn money. This is a team start-up project that me and other four members actually interviewed Americans and planned together. Especailly I did naming, branding, UI design, and IR deck production.
Behalf, the name of this service, was chosen because it 'reduces' medical bills 'instead', and I tried to show this intention through the diagonal in the logo. In the onboarding screen, which is the initial screen of the app, users select Help-Seeker and Help-Giver based on their situation, and the screen is composed with different flows for each. After finding the best counterpart for their situation and being matched, the Help-Giver negotiates medical bills with the hospital based on the bill uploaded by the Help-Seeker.
