Information
mr.pharma (a play on words — in Korean, ‘Mr’ is pronounced as [ci], similar to pharmacy)’ is a friendly pharmacy brand designed for children who are afraid of visiting pharmacies. Interviews with pharmacists and parents revealed with three insights:
① children associate pharmacies with hospitals/clinics, so its atmosphere should be clearly different
② children’s fear tends to lessen when they understand the purpose of taking medicines
③ children are often curious about colourful medicines