mr.pharma (2022)
A project to design a friendly pharmacy brand for children who are afraid of pharmacies.
While many commercial spaces change rapidly, pharmacies do not change much over time. As many children are still afraid of pharmacies, it is necessary to create a different atmosphere with colorful visuals. I aim to change children's perception of pharmacies positively by providing friendly, helpful, and delightful experiential services from their perspective.
A project to design a friendly pharmacy brand for children who are afraid of pharmacies.
While many commercial spaces change rapidly, pharmacies do not change much over time. As many children are still afraid of pharmacies, it is necessary to create a different atmosphere with colorful visuals. I aim to change children's perception of pharmacies positively by providing friendly, helpful, and delightful experiential services from their perspective.
Using linguistic play in Korean, 'mr' is pronounced as [cy], naming became 'mr.pharma'.
